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Course Content
Setting the Foundation for Digital Advertising Strategy
3 Topics
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Getting Started With Journey-Based Advertising
3 Topics
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How to Strategize and Plan Your Paid Media Campaigns
5 Topics
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How to Use Targeted Advertising
4 Topics
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Mastering the Art of Ad Copy, Creative, and Conversion
3 Topics
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Introduction to Social Media Advertising
4 Topics
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1 Assessment Exam
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Introduction to Paid Search Advertising
4 Topics
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1 Assessment Exam
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Advanced Google Ads Strategies
2 Topics
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What is Programmatic Advertising and How Does It Work?
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How to Monitor and Report on Ad Performance
4 Topics
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Digital Advertising Certification Course Next Steps
3 Topics
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