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Course Content
Section 1: Basic data description
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Section 2: Unversal Analytics & Google Analytics 4
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Section 3: How the measurement is done
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Section 4: Bounce rate, time and uniqueness
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Section 5: How to use the tool
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Section 6: What to remember when doing analytics
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Section 7: Socio-demo data
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Section 8: Browser data
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Section 9: Mobile experience
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Section 10: Site content
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Section 11: Site speed
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Section 12: Internal site search
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Section 13: How to use UTM parameters?
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Section 14: Traffic sources
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Section 15: Landing page and keyword
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Section 16: Keywords
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Section 17: How to evaluate traffic sources
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Section 18: Goal setup and funnels
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Section 19: Product analytics
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Section 20: Segmentation
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