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  • Beginner to Marketo Certified Professional

Beginner to Marketo Certified Professional

  • By Rushikesh
    (0.0/ 0 Rating)
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Course Content

Section 1: Introduction 6 Topics
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1. Welcome
2. About The Course
3. Course Roadmap
4. About The Trainer
5. Marketo Certifications Explained
6. About The Exam
Section 2: Marketing Automation Concepts 1 Topic
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7. What is Marketo?
Section 3: Marketo Walkthrough 8 Topics
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8. Section Introduction
9. My Marketo
10. Marketing Activities
11. Design Studio
12. Database
13. Analytics
14. Admin
15. Remaining Tiles
Section 4: Building & Managing Programs 15 Topics
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16. Section Introduction & Objectives
17. Programs Overview
18. Event Program
19. Email Program (& A/B Testing)
20. Engagement Program
21. Default Program
22. Recipient Time Zone
23. Head Start
24. Channels & Tags
25. Period Costs
26. Person Scoring
27. Communication Limits
28. Program Membership & Acquisition
29. Customer Communication Preferences
30. Objective Recap
Section 5: Building Assets 12 Topics
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31. Section Introduction & Objectives
32. Uploading Images & Files
33. Forms
34. Emails
35. Landing Pages
36. [Optional] Landing Page Element: Social Button
37. [Optional] Landing Page Element: Poll
38. Snippets
39. Draft vs Approved Assets
40. Local vs Global Assets
41. Tokens
42. Objective Recap
Section 6: Defining & Targeting Audiences 12 Topics
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43. Section Introduction & Objectives
44. Lists vs Smart Lists
45. Lists
46. Smart Lists
47. Segmentations
48. Smart Campaigns
49. Batch Smart Campaign Demo
50. Trigger Smart Campaign Demo
51. System Smart Lists
52. Privacy Settings
53. What Can Be Cloned?
54. Objective Recap
Section 7: Analyzing & Building Reports 19 Topics
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55. Section Introduction & Objectives
56. Report Types
57. Email Performance Report
58. Email Link Performance Report
59. Landing Page Performance Report
60. Web Page Activity Report
61. Company Web Page Activity Report
62. Campaign Activity Report
63. Campaign Email Performance Report
64. Program Performance Report
65. People/Group By Status Report
66. People Performance Report
67. Sales Insight Email Performance Report
68. Engagement Stream Performance Report
69. Social Influence Report
70. Email Insights
71. Email Program Dashboard
72. Engagement Program Dashboard
73. Objective Recap
Section 8: Additional Content 2 Topics
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74. [Optional] Best Practice Program Build
75. [Optional] Example Lead/Person Scoring Program
Section 9: Exam Tips & Mock Questions 4 Topics
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76. Exam Tips
77. Mock Questions & Answer Walkthrough
78. Closing
79. Are you interested in upskilling to Marketo Certified Expert level?

Course Includes:

  • Instructor:Rushikesh
  • Lessons:9
  • Language:English
  • Certifications:No
More Info
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