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  • Advanced Google Ads Training: Master Strategies & Techniques

Advanced Google Ads Training: Master Strategies & Techniques

  • By Rushikesh
  • PPC Advertising
    (0.0/ 0 Rating)
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Course Content

Section 1: Introduction 1 Topic
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1. Introduction
Section 2: Testing Ad Concepts 5 Topics | 1 Assessment Exam
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2. Introduction to Ad Concepts
3. Example Ad Concepts
4. Label Setup
5. Label Setup – Updates
6. Reporting on Ad Concepts
Quiz 1: Ad Concepts Quiz
Section 3: Google Ads Paid & Organic Interaction Report 5 Topics | 1 Assessment Exam
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7. Understanding the usefulness of this report
8. Linking Google Ads with Search Console
9. Excel Report Setup & Pivot
10. Identifying Google Ads & SEO Search Term Opportunities
11. CTR Interaction between SEO & SEM
Quiz 2: Paid & Organic Interaction Quiz
Section 4: GeoLocal Campaigns – Double Campaign Structure 3 Topics | 1 Assessment Exam
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12. The theory behind the double campaign
13. A practical example inside Google Ads
14. Geolocal campaign updates.
Quiz 3: Double Campaign Structure
Section 5: Google Ads Campaign Experiments 5 Topics | 1 Assessment Exam
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15. Introduction to Google Ads Experiments
16. Example experiment Ideas for use
17. Draft & Experiment Setup
18. Report analysis & explanation of symbols
19. Ad Variations
Quiz 4: Campaign Experiments Quiz
Section 6: Automate Budgeting for Multiple Ad Accounts 3 Topics
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20. Introduction to the Google Spreedsheet template
21. Data Inputs
22. Reading the sheet output
Section 7: Google Ads Audit 6 Topics
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23. Audit Overview
24. Auditing the Account Structure
25. Campaign Settings
26. Auditing on the AdGroup Level
27. Auditing the AdGroup – updates
28. Other Things to look for in an Audit
Section 8: Remarketing Strategy & Implementation 9 Topics
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29. Why Remarketing Works
30. GDN Remarketing
31. Remarketing Lists for Search Ads (RLSA) & IF Statements
32. Customer Match (Email Retargeting)
33. Dynamic Remarketing
34. Lookalike Audiences
35. GDN Banner Sizes & Other Things to Consider
36. Audience List Sharing
37. Remarketing with Events
Section 9: Artificial Intelligence & Machine Learning 8 Topics
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38. What is AI & ML
39. Auto Rotate for Budgets & Ads
40. Dynamic Search Ads
41. Smart Bidding Strategies
42. Smart Bidding – Updates
43. Lookalike Audiences
44. Data Driven Attribution Models
45. Data Driven Models – Update
Section 10: Google Analytics for Google Ads 6 Topics
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46. The Advantages of linking Google Ads with GA
47. Linking GA & Google Ads
48. Google Ads Reports in GA
49. GA Conversion Tracking & Goal Setup
50. Remarketing Segments in GA
51. Attribution Models in Google Analytics
Section 11: Using Scripts 4 Topics | 1 Assessment Exam
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52. Introduction to Google Ads Scripts
53. 404 Link Checker Script
54. Experiment Results Script
55. Google Ads Audit Script
Quiz 5: Using Scripts Quiz
Section 12: Google Ads Editor 4 Topics | 1 Assessment Exam
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56. Introduction and advantages of Google Ads Editor over the online interface
57. Example Uses for Google Ads Editor
58. Google Ads Editor – what you can’t do
59. Google Ads Editor – Updates
Quiz 6: Google Ads Editor Quiz
Section 13: Competitor Research Tools 3 Topics
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60. Auction Insights displayed graphically
61. Auction Insights in Data Studio – Easier Option
62. 3rd Party Competitor Research Tools – SEMrush
Section 14: Landing Page Software 3 Topics
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63. Why Use Landing Page Software
64. Unbounce Walk-through
65. Tracking integration for landing pages

Course Includes:

  • Instructor:Rushikesh
  • Lessons:14
  • Language:English
  • Certifications:No
More Info

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