Conversion Rate Optimization and Landing Page Course – Tru Learning Academy

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Course Content

Lesson Content

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1. Introduction

2. What is conversion rate optimization?

3. Conversion Design Vs On-going CRO

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4. Introduction

5. Determining the goal

6. Creating your offer

7. Knowing your audience

8. Macro vs micro principles

9. Choosing your platform

10. Psychological principles

12. Copywriting

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13. Introduction

14. Page layouts

15. UI/UX and usability

17. Value proposition

18. Trust and credibility

19. Social proof

21. Objection handling

22. Scarcity and urgency

23. Call to actions

24. Above the fold

25. Gamification

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27. Introduction

29. Responsiveness

30. Cross browser compatibility

31. Forms, fields and validation

32. Meta information

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33. Introduction

34. Subscriptions

35. Carts and checkouts

36. Up, down and crosselling

38. Abandonment

40. Artificial intelligence

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41. Introduction

43. Data Collection and Analysis

44. Understanding Your Audience

45. CRO Strategy

47. Continuous Optimization

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49. Product page

50. Collections page

53. Listicle page

54. Advertorial page

56. Lead generation page

57. Multistep lead generation page

58. Opt-In pages

64. Single Product Homepage

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Quiz 1: Certification