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  • Digital Marketing Masterclass + AI and ChatGPT for Marketing

Digital Marketing Masterclass + AI and ChatGPT for Marketing

  • By Rushikesh
  • PPC Advertising
    (0.0/ 0 Rating)
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Course Content

Section 1: Introduction to Digital Marketing 5 Topics
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1. Welcome! Let’s Do This! | Digital Marketing Course
2. 5-Minute Modern Digital Marketing Crash Course
3. Download the Ultimate Guide to Content Marketing | Digital Marketing Course
4. Course Roadmap – Where Should You Begin? | Digital Marketing Course
5. Join our community of students | Digital Marketing Course
Section 2: Artificial Intelligence and Digital Marketing 1 Topic
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6. How to Use AI in Your Digital Marketing
Section 3: Define Your Business & Target Audience 13 Topics
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7. DOWNLOAD: Define Your Business Worksheet | Digital Marketing Course
8. Define Your Purpose | Digital Marketing Course
9. Case Study: 3 Brand’s Purpose | Digital Marketing Course
10. Position Your Brand | Digital Marketing Course
11. Case Study: Amazon and Harley Davidson Positioning Statements
12. Unique Selling Proposition | Digital Marketing Course
13. Personality: What’s Yours? | Digital Marketing Course
14. Case Study: 3+ Brands Show Their Personality | Digital Marketing Course
15. Find Your Audience | Digital Marketing Course
16. ACTION ITEM: Where is Your Audience? | Digital Marketing Course
17. Validate Your Business Idea | Digital Marketing Course
18. CASE STUDY: Phil Surveys His Audience | Digital Marketing Course
19. Supplemental Reading List | Digital Marketing Course
Section 4: Brand Identity 7 Topics
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20. Branding Basics | Digital Marketing Course
21. Case Study: 3 Companies with Great ‘Brand’ Strategies | Digital Marketing Course
22. Tools for Creating Graphics | Digital Marketing Course
23. Brand Assets: Links to Helpful Resources | Digital Marketing Course
24. Quick Photoshop Tutorial | Digital Marketing Course
25. How to create a business email in Gmail FREE (with your domain)
26. Supplemental Reading List | Digital Marketing Course
Section 5: Canva: The Best Online Graphic Design Tool 16 Topics
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27. What is this Canva section?
28. Canva Crash Course: Learn Canva in 10 Minutes
29. Sign Up for Canva: What are the Free vs Canva Pro Key Differences?
30. Let’s Start a Canva Project
31. Overview of Canva Design Tools & Layout
32. Adding Elements (Titles, Graphics, Photos, Stickers+) to a Design
33. Working with Layers (Resize, Position, Align)
34. Text & Titles in Canva
35. Colors in Canva
36. Photo Editing in Canva
37. Case Study: Quick YouTube Thumbnail Design + Background Removal Pro Feature
38. Setting Up Your Brand Kit in Canva
39. Making Videos with Canva
40. Animating Any Design in Canva
41. Saving & Publishing Your Designs, Slideshows & Videos in Canva
42. Generative AI Tools in Canva 2min
Section 6: Build a Website with AI (Artificial Intelligence) 2 Topics
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43. Creating a Professional Website in Minutes with AI
44. Customizing Your Website with AI
Section 7: Websites 101 6 Topics
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45. Why You Need a Website & What Tools Do You Need to Create a Website
46. ACTION ITEM: Find an Inspirational Website | Digital Marketing Course
47. Choose a Domain Name | Digital Marketing Course
48. The Basics of Designing a Good Website & Landing Page | Digital Marketing Course
49. Wix.com Crash Course | Digital Marketing Course
50. WordPress Crash Course | Build a PRO Website in 30 minutes
Section 8: Email Marketing 10 Topics
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51. Easy Email Marketing Funnels | Digital Marketing Course
52. Email Marketing Tools | Digital Marketing Course
53. Create a Lead Magnet | Digital Marketing Course
54. ACTION ITEM: Plan Your Lead Magnet | Digital Marketing Course
55. Add Opt-In Forms to Your Website | Digital Marketing Course
56. Segment and Tag Your Audience | Digital Marketing Course
57. Create Email Sequences | Digital Marketing Course
58. Write Better Email Subject Lines | Digital Marketing Course
59. Use Reports to Analyze Success | Digital Marketing Course
60. Case Study: How Phil Got 100+ New Subscribers in Less Than 1 Week
Section 9: Copywriting 19 Topics
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61. Copywriting Basics | Digital Marketing Course
62. A.I.D.A. | Digital Marketing Course
63. Case Study: A Sales Page That Works | Digital Marketing Course
64. 9 Commandments of Copywriting | Digital Marketing Course
65. Write Better Headlines | Digital Marketing Course
66. Write Quality Articles | Digital Marketing Course
67. Improve Your Website’s SEO | Digital Marketing Course
68. Tips for Better Email Copy | Digital Marketing Course
69. How to Make People Open Your Emails | Digital Marketing Course
70. Qualities of an Effective Promotional Email | Digital Marketing Course
71. Examples of High Quality Emails | Digital Marketing Course
72. Email Copywriting Case Study | Digital Marketing Course
73. Tips for Better Social Media Copy | Digital Marketing Course
74. Copywriting Tips – Similarities Across Platforms | Digital Marketing Course
75. Copywriting Tips – Differences Across Platforms | Digital Marketing Course
76. Social Media Best Practices | Digital Marketing Course
77. T.H.I.N.K. Before You Post | Digital Marketing Course
78. Social Media Copywriting Case Study | Digital Marketing Course
79. Supplemental Reading List | Digital Marketing Course
Section 10: Content Marketing Basics & Content Automation 7 Topics
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80. What is Content Marketing? | Digital Marketing Course
81. Your Content Marketing Plan | Digital Marketing Course
82. Content Creation Strategy | Digital Marketing Course
83. Artificial Intelligence for Content Automation | Digital Marketing Course
84. Automation Tool #1: Content generation for Website, Blogs and Social Media
85. Automation Tool #2: Transcribing your videos automatically with Descript
86. Automation Tool #3: Grammarly
Section 11: SEO (Search Engine Optimization) 15 Topics
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87. Introduction to SEO and why it’s important for your business
88. 10 crucial SEO ranking factors you need to know | Digital Marketing Course
89. What are keywords and why they are important? | Digital Marketing Course
90. The best keyword research tools | Digital Marketing Course
91. Domain authority and trustworthiness | Digital Marketing Course
92. Optimizing your WordPress website | Digital Marketing Course
93. Migrating your website from Http to Https | Digital Marketing Course
94. Checking your website page speed | Digital Marketing Course
95. More advanced techniques | Digital Marketing Course
96. Optimizing your website with the Yoast SEO plugin | Digital Marketing Course
97. SEO strategy to establish your business and brand online
98. The importance of backlinks | Digital Marketing Course
99. Great ideas to unlock the power of backlinks | Digital Marketing Course
100. Create a Google My Business profile | Digital Marketing Course
101. Key point review | Digital Marketing Course
Section 12: Facebook Groups (Social Media Marketing) 10 Topics
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102. Why Facebook Groups? | Digital Marketing Course
103. Start a Facebook Group for Your Audience | Digital Marketing Course
104. How to Grow Your Online Community | Digital Marketing Course
105. How to Create More Engagement in Your Community | Digital Marketing Course
106. 3 Quick Tips for Increasing Engagement | Digital Marketing Course
107. Best Types of Posts to Share in Your Group | Digital Marketing Course
108. Make Consistent Posting Easier | Digital Marketing Course
109. Content Tools & Apps I Love to Create and Automate Posts
110. Make Your Posts Count More and Increase Engagement | Digital Marketing Course
111. Use Analytics to Grow Your Community | Digital Marketing Course
Section 13: Facebook Pages (Social Media Marketing) 15 Topics
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112. Why Facebook Pages are Important for your Business | Digital Marketing Course
113. Join Our Course Private Facebook Group | Digital Marketing Course
114. Creating an Optimized Facebook Page for your Business | Digital Marketing Course
115. Connecting WhatsApp with your Facebook Page | Digital Marketing Course
116. Adding Essential Information to your Facebook Page | Digital Marketing Course
117. Getting your Facebook Page Username & URL | Digital Marketing Course
118. Top 9 Ways to Monetize your Facebook Page | Digital Marketing Course
119. Exploring Publishing tools | Digital Marketing Course
120. Facebook Call-To-Action Button | Digital Marketing Course
121. How to Spy your Competitors on Facebook | Digital Marketing Course
122. How to Guarantee your Fans see All your posts | Digital Marketing Course
123. Exploring Facebook Insights | Digital Marketing Course
124. Promoting your Facebook Page | Digital Marketing Course
125. Four Unlimited sources of Royalty Free Image for your Facebook
126. Turn ANY image into a clickable Facebook Post | Digital Marketing Course
Section 14: Facebook Creator Studio (Social Media Marketing) 3 Topics
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127. Introduction to the Facebook Creator Studio | Digital Marketing Course
128. Scheduling posts with the Creator Studio for Facebook and Instagram
129. Facebook Insights – Valuable data for your business | Digital Marketing Course
Section 15: Facebook Ads (Social Media Marketing) 9 Topics
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130. Introduction to Facebook Ads | Digital Marketing Course
131. Creating your Facebook Business account | Digital Marketing Course
132. Introduction to the Facebook Ads Manager | Digital Marketing Course
133. Setting up your Payment account for Ads | Digital Marketing Course
134. Defining your Target Audience | Digital Marketing Course
135. Level 1 – Boost your Facebook Post | Digital Marketing Course
136. Level 2 – Creating your Ad in the Ads Manager | Digital Marketing Course
137. Tips to get your Ad approved by Facebook | Digital Marketing Course
138. Analyzing the Results | Digital Marketing Course
Section 16: Facebook Retargeting (Social Media Marketing) 8 Topics
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139. What is Facebook Retargeting and Why is Important for you
140. Creating a Facebook Pixel | Digital Marketing Course
141. Installing the Pixel in WordPress | Digital Marketing Course
142. Installing the Pixel in other websites (non-WordPress)
143. Testing the Facebook Pixel | Digital Marketing Course
144. Creating an Audience of everyone that visited your website
145. Creating an Audience of people that sited specific pages
146. Creating your Optimized Facebook Ad with the Pixel | Digital Marketing Course
Section 17: Facebook For Local Business (Social Media Marketing) 4 Topics
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147. How Facebook Ads Can Help your Local Business to Grow | Digital Marketing Course
148. This is the Plan for your Local Business | Digital Marketing Course
149. Reaching people around your business | Digital Marketing Course
150. Creating your Local Business Facebook Ad | Digital Marketing Course
Section 18: Google Ads 12 Topics
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151. What is Google Ads and why is it important to you? | Digital Marketing Course
152. Types of Google Ads that we can create | Digital Marketing Course
153. Creating your Google Ads account step by step | Digital Marketing Course
154. Exploring the Google Ads interface and identifying key components
155. Setting up your Google Ads account billing information
156. The 3 main elements of your campaigns | Digital Marketing Course
157. What are keywords and why are they essential? | Digital Marketing Course
158. Finding top keywords for your company with Google Keyword Planner
159. The structure of a campaigns in Google Ads | Digital Marketing Course
160. Creating a Google Ads Search campaign | Digital Marketing Course
161. Creating a Google Ad Display campaign | Digital Marketing Course
162. Creating a Google Ad Video campaign for YouTube | Digital Marketing Course
Section 19: Google Analytics 7 Topics
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163. Set Up Google Analytics | Digital Marketing Course
164. Navigating the Google Analytics Dashboard | Digital Marketing Course
165. Know Your Audience Better with Analytics | Digital Marketing Course
166. User Acquisition and Behavior Flow | Digital Marketing Course
167. See Where Visitors Click on Your Website | Digital Marketing Course
168. User Behavior and Site Speed | Digital Marketing Course
169. Setting Up Goals with Google Analytics | Digital Marketing Course
Section 20: Google My Business (Local SEO) 12 Topics
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170. Welcome to Google My Business | Digital Marketing Course
171. Why Google My Business is important to your brand | Digital Marketing Course
172. Creating your Google My Business | Digital Marketing Course
173. Getting to know the Google My Business interface | Digital Marketing Course
174. Understanding Google Ranking My Business | Digital Marketing Course
175. Optimizing your Business information | Digital Marketing Course
176. Optimizing your Business description | Digital Marketing Course
177. Products to Google My Business | Digital Marketing Course
178. Services on Google My Business | Digital Marketing Course
179. Why reviews are essential to your business | Digital Marketing Course
180. Case Study: Tomalty Dental Care | Digital Marketing Course
181. Creating your review strategy | Digital Marketing Course
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Course Includes:

  • Instructor:Rushikesh
  • Lessons:37
  • Language:English
  • Certifications:No
More Info

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