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  • Master Google Analytics 4 Reports and GTM Basics in 2024

Master Google Analytics 4 Reports and GTM Basics in 2024

  • By Rushikesh
  • PPC Advertising
    (0.0/ 0 Rating)
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Course Content

Section 1: Lets Begin 4 Topics
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1. Course Structure, Plan, and Overview
2. Pace of the Lectures
3. How to Analyze Website Data with Google Analytics
4. Basic Navigation Guideline of the GA4 Account
Section 2: Analysis: Traffic Volume 5 Topics
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5. Lets Start our Analysis of Beginner Traffic Data
6. Where are Your Users Coming From
7. GA4 Users, and Concepts Important for Traffic Analysis
8. Importance of Tracking Channels, Source, Medium, and UTM
9. Customizing Channel Data (Channel Group) in Google Analytics 4
Section 3: Analysis: Traffic Relevance 6 Topics
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10. Learning About Your Visitors
11. Demographics of Your Target Audience (Visitors)
12. Devices and Technology of Your Visitors
13. Learning About the User Behavior on your Website
14. Finding Useful Details about the User
15. Identify Overlapping Aspects about your Users
Section 4: Analysis: How Google Analytics 4 Works 4 Topics
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16. How Google Analytics Works
17. Google Analytics 4 Events – Concepts
18. Capturing Data Using GA4 Events
19. Google Tag Manager – Non-Developer Perspective
Section 5: Analysis: Traffic Engagement 6 Topics
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20. Analyzing and Using Events
21. Page-Level Analysis of Your Website
22. Path Analysis for Understanding Visitor Journey on Your Website
23. Types of Events in GA4
24. Enhanced Measurements in GA4
25. Key Events in Google Analytics 4
Section 6: Analysis: Traffic Sustainability 5 Topics
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26. Traffic Sustainability Analysis With Cohort Analysis Reports – Part – I
27. Retention Analysis of Website Traffic
28. Cohort Analysis – Granular Analysis
29. Tracking Individual User Actions In GA4
30. Concept Behind the UserID Tracking
Section 7: Analysis: Meaningful Traffic 6 Topics
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31. Funnel Concepts
32. Funnel-Based Goal Analysis
33. More Data on Business Goals
34. Business Goal Analysis With Monetization Reports
35. Attribution Modeling – Concept
36. Attribution Modeling – Reports
Section 8: Planning: Data Modeling Concepts with GA4 7 Topics
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37. Thinking About the Website Data to be Modeled
38. Data Modeling for a Typical Ecommerce Website – Part – I
39. Data Modeling for a Typical Ecommerce Website – Part – II
40. Data Modeling for a Typical Ecommerce Website – Part – III
41. Data Modeling for Non-Standard Websites – Part – I
42. Data Modeling for Non-Standard Websites – Part – II
43. Revisiting The Monetization Reports
Section 9: Customization: Custom Reports and Data Studio Introduction 7 Topics
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44. Customized Tabular Reports In GA4
45. Completely Modify Google Analytics Reports and Layouts with Library
46. Google Data Studio Basics
47. Chart Types In Data Studio
48. Using Data Filters and Other Tools
49. Customizing Data with Formulas and Arithmetic In Google Data Studio
50. Creating Advanced Custom Funnels In Data Studio
Section 10: Implementation: Project Details and Setup 2 Topics
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51. Who this Project is for?
52. Install the Project
Section 11: Implementation: Google Analytics 4 with Tag Manager 21 Topics
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53. Create a New Google Analytics 4 Account
54. Connect Google Analytics 4 to the Website
55. A Case for the Need of Google Tag Manager
56. Create a New Google Tag Manager Account
57. Understand How Google Tag Manager Works
58. Link the Website, Google Analytics 4, and Google Tag Manager
59. Implement our First Event using the Google Tag Manager
60. Understand the Preview Mode (Tag Assistant) in Google Tag Manager
61. Understand the Debug View in Google Analytics 4
62. Final Steps to Complete the Event Creation
63. Optimize the use of Tags and Triggers – Part I
64. Optimize the use of Tags and Triggers – Part II
65. Create Events Inside Google Analytics 4
66. Event Parameters and Custom Dimensions
67. Configure a Custom Dimension
68. Introduction To Advanced Custom Definitions
69. What is the Data Layer
70. Data Layer I – Begin using Data Layer with User-defined Variables
71. Data Layer II – Form Fill Capture with Custom Data and Custom Event Parameters
72. Data Layer III – How to Insert data into Data Layer
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Section 12: Implementation: User Behavior Data Designing Opportunities in Google Analytics 4 5 Topics
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74. Understand User Properties and Audiences in Google Analytics 4
75. Configure User Properties and Audiences
76. User ID Setup – Behind the Scenes
77. Understand User ID Tracking Fundamentals
78. Implement User ID Tracking
Section 13: Implementation: Ecommerce/Monetization Reports – How it Works 6 Topics
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79. E-Commerce Implementation Basic Concepts
80. Implementation Plan In Our Practice Website
81. Implement The First Step of E-Commerce Data Collection
82. Implement Product Views, Add To Carts And More – I
83. Implement Product Views, Add To Carts And More – II
84. Capturing Data Dynamically In The Ecommerce Implementation
Section 14: Lets Close 1 Topic
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85. Parting Thoughts
Section 15: Additionals 2 Topics
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86. Web Application And Android Application Together In Google Analytics 4
87. Filter Internal or Unwanted Traffic from your Google Analytics 4 Account

Course Includes:

  • Instructor:Rushikesh
  • Lessons:15
  • Language:English
  • Certifications:No
More Info

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